It all started in the late 70s, in the New York ghettos, in a cultural movement that was taking its first steps: hip hop. From the beginning, the clothes were already used as a cultural identification flag for fashion.
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The 80s and 90s served to consolidate hip hop as a powerful industry, capable of moving crowds and generating immense transformations in society. The whole urban aesthetic was directly influenced by hip hop becoming a fever worldwide with oversized modeling pieces, graphics, sporting items and contrasting colors.
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The articles Rochedo, Marajó, Málaga and Sinai, for having a differentiated and robust texture, value the coolest aspects of street style, bringing personality in pieces such as pants, jackets, shorts and shorts.
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When associated with accessories like caps, chains and different models of sneakers, the hip hop style shows even more attitude.

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