It all started in the late 70s, in the New York ghettos, in a cultural movement that was taking its first steps: hip hop. From the beginning, the clothes were already used as a cultural identification flag for fashion.
The 80s and 90s served to consolidate hip hop as a powerful industry, capable of moving crowds and generating immense transformations in society. The whole urban aesthetic was directly influenced by hip hop becoming a fever worldwide with oversized modeling pieces, graphics, sporting items and contrasting colors.
The articles Rochedo, Marajó, Málaga and Sinai, for having a differentiated and robust texture, value the coolest aspects of street style, bringing personality in pieces such as pants, jackets, shorts and shorts.
When associated with accessories like caps, chains and different models of sneakers, the hip hop style shows even more attitude.